We are BLIS.
We create Internet Solutions that address marketing communications problems.
Our solutions help your company build and distribute more coherent and more relevant communications.
Our solutions are SpeedMarketing Brand Management System and ePRINT3 Printed Asset Management System.
SpeedMarketing is an award-winning
that lets your company
CONTROL YOUR BRAND
TARGET MESSAGES LOCALLY
so that you can
INCREASE CUSTOMER BRAND RETENTION
Campaign at a Click
Recurring Events Group Calendar
Control and Compliance:
Credentials and Forms
Brochure and Proposal Creator
Creative Arts Efficiency Tool
Does My Company Need SpeedMarketing?
Strike the Balance Between Brand Protection and Local Field Flexibility
In today’s market, it’s not just what you say…it’s what your audience hears.
Being responsible for your company’s brand experience, you know that the real challenge of brand management is CONNECTING with your targets. You’re spending lots of time and money to produce a consistent message.
Many companies invest in brand identity manuals, staff up for brand enforcement, and work to establish a uniform brand presentation. Creating a new marketing piece or campaign with today’s tools is often costly and time consuming. Reacting to local market situations or last minute opportunities becomes difficult. Too frequently people take shortcuts to meet these challenges in the rush to make a sale. When this happens, your carefully structured standards are compromised.
You are left with two choices: squash the initiative to target the message more effectively, or look the other way in protecting your brand.
We can provide you with a better choice. We offer the collaborative
It’s your strategy, and it’s your brand. You’ve already spent a great deal of effort to refine it.
You need a system to help you execute.
We call it SpeedMarketing.
system you need to succeed both in the field and in projecting a consistent brand experience.
We call it SpeedMarketing®
SpeedMarketing is a new, patented Internet-based brand marketing tool that can change and simplify your operations. You strike the balance between brand protection and field flexibility. Your message becomes relevant locally without your field team going rogue.
SpeedMarketing builds on your creative investment and allows you control and flexibility without eroding your brand standards. You authorize field employee access, approvals and permissions, allowing them to apply the regional market knowledge your brand needs to connect with local audiences.
How Does SpeedMarketing Work?
Start with any document (example: brochure, newsletter, postcard, banner, ad, etc.). Your creative team builds the branded look, the appropriate copy, and the correct logos, fonts, and layouts. The photos are approved legal copy is good, and your message is brilliant. Everyone signs off.
Next, lock down any critical elements of the document. Finally, identify areas where other variables might create local options to help bring the message home. Typical what if’s: Ethnicity, Gender and Ages of photo subjects. Local Personalities, Scenes and Backgrounds. Channel Separation and Trade Dress. Holidays, Seasons, Weather and Sports. Provide some choices to your local sales teams to swap photos, add dates/times/locations, to localize the offer. Corporate controls the alternatives and retains final approval.
Now Sales takes over. With a click of the mouse, Sales streamlines and targets the message to add localized relevant value. Every event and opportunity is treated with importance without the costs and delays of engaging headquarters’ design team. Final materials can be produced through corporate contracts, saving money and assuring production quality and re-use. Every document produced can be retained for legal or other corporate reasons.
EASY to implement, EASY to use.
SpeedMarketing is focused. We can have your system producing results in about a month. Though we schedule an hour for training of your sales team, typical users “get it” within twenty minutes and get to work.
CUSTOM TAILORED to your team’s workflows.
BLIS understands that every organization is unique and has created SpeedMarketing with that in mind. Corporate Marketing authorizes and grants access to people based on their roles. Corporate determines which elements within a document are changeable. SpeedMarketing gives Marketing the tools they need to ensure compliance and brand protection. At the same time, SpeedMarketing gives Sales the authority and the ability to match the brand more closely to the market. Both Marketing and Sales can be more successful.
Your SpeedMarketing implementation includes the following:
Custom Document and Workflow consultation
Custom Online Publishing Portal consisting of:
The DOCUMENT Library securely stores your customized templates with approved copy. Items may be selected or modified as YOU permit.
The IMAGE Library securely stores your approved photos, illustrations, and logos. Items may be selected or modified as YOU permit.
The ADMINISRATIVE Library stores your business’ approval procedures and access permissions, along with workflow rules.
The PUBLISHING Library lets users with permission to send documents directly and instantly to any of over 400 publications, or for commercial printing.
Training and Support—Our training and support are typically done using Internet and phone methods and within an hour. Your team doesn’t need to be off the street for any longer than absolutely necessary!
Technology and Patents
SpeedMarketing is delivered as Software/as/a/Service. So there’s no new software or hardware to manage. Access to the system is with standard PC or Mac hardware and most major web browsers. In most cases, support from your IT department is not required.
SpeedMarketing’s underlying technology has been granted protection by the United States Patent Office (US Patents US7,814,560, US7,716,735, US7,554,681 and US7,268,896).
SpeedMarketing is compatible with Adobe inDesign, Quark, and can produce a variety of target document formats.
SpeedMarketing is a versatile tool that improves the accuracy and speed of multi-author document creation.
Your SpeedMarketing implementation can be used for all of our applications, or only one. We can help you analyze where SpeedMarketing can generate the most benefits quickly, and get you up and running with first results in about a month.
SpeedMarketing is Software/as/a/service and is available at a cost effective price.
Markets aren’t all the same. What works in Chicago doesn’t play in Miami, and what works in New York might not in LA. And not all variation is geographic: different seasons, regional economies, communities, politics, local news, and styles affect how your brand is perceived.
THE CHALLENGE: The nuances of different markets requires that your brand understand and adapt to local style and conditions.
THE GOOD NEWS: Your sales team lives in these markets and understands what it takes to act local.
As a corporate brand owner, you provide the guidelines. What’s acceptable, and what’s not., and who is responsible for building and approving different ads.
Then, your sales team makes targeted adjustments from the pre-approved material, and SpeedMarketing automatically builds ads that are at once compliant to corporate guidelines, relevant to the market, and in the correct format and size for publication.
Once the ad is completed and approved, it’s zapped directly to the publication with an insertion order. Oh, and an archived copy remains available for compliance purposes.
This results in great looking ads, with increased sales buy-in and with better matching of messages to markets while maintaining corporate consistency.
Campaign with a Click
With Campaign with a Click, you can develop one item, then link it to the next and create a campaign. Then, your sales team makes targeted adjustments ONCE, and SpeedMarketing automatically and instantly transfers the new information to build posters, mailers, p.o.p materials, emails or any other linked item with just one more click. All the materials can be flawlessly produced, kitted, and delivered together.
This results in great looking materials, increased sales buy-in with better matching of messages to markets and brand accountability throughout the campaign.
Recurring Events Calendar
With the Recurring Events Calendar, you can synchronize your team and markets. You’re creating centralized value. For example, you might create a calendar with the schedule of your sports sponsorships.
Next, your sales team can add regional and local flavor—from graphics and text to local events: Store openings, sales, festivals, sporting events, sponsorships, etc. And your national sponsorships? Your sales team can add local broadcast or event information.
Finally, the localized calendars can be printed in newsletters. Or as posters. Or as wall banners. Or sent in emails. Or downloaded as pdf files.
This results in great looking and synchronized materials, increased sales buy-in with better matching of messages to markets and brand accountability. Your sponsorships are more visible and your sales team can build local events around them.
Control and Compliance: Credentials and Forms
With today’s distributed operations, maintaining control over the presentation of a company’s letterhead and business cards can become a headache. The number of routine transactions is large, and it’s not really the dollar amount of each that’s the problem. It’s the discipline…titles, addresses, honoraria that slip into the system become liabilities to your company’s and your brand’s integrity.
With well defined workflows, administrative personnel become authorized to procure credentials and forms that are approved and compliant to corporate brand and HR standards.
Brochure and Proposal Creator
How do you make certain your response to bids cover what they’re supposed to, and how do you manage documents that can be authored by multiple people?
With SpeedMarketing, your team can work on proposals at the same time, can thread through different workflows, and can collaborate… saving you time and money, while minimizing edit loops and enforcing final approval policies.
Brochure and Proposal Creator acts as a structure that helps the team shape their contributions.
One company. Different facilities. Different local regulations. Different divisions. Different programs and policies.
SpeedMarketing lets you speak to your employees in a coherent matter. Organizational announcements, newsletters, benefits packages…each can be customized by the local HR office so that your employee publications are of a piece.
Your employees are a key piece of your branding program. SpeedMarketing can make the publications you send both coherent and personally relevant.
Creative Arts Efficiency Tool
With all of our applications, SpeedMarketing leverages your Creative Services team’s work.
So it’s not surprising that SpeedMarketing can be used as a departmental tool to leverage the creative people within an organization. Often the team is asked to generate a look-and-feel, then to create “spins,” either to select from alternatives or to provide different looks for different channels or markets, etc.
With SpeedMarketing, the generation of spins is faster, reducing the repetitious nature of paste up and pre-press. The work can either be done quickly within the department, or others, including salespeople, can be involved in building documents that best address market needs.
SpeedMarketing is the patented alternative that offers global brand discipline with flexibility that costs less than one good graphic designer. Designed specifically for branding, marketing, and sales, it’s the easy-to-use control tool that lets you brand global and act local.
It’s your strategy, and it’s your brand. You’ve already spent a great deal of effort to refine it. You need a system to help you execute it.
If two or more of these issues are important to you, put SpeedMarketing to work.
SpeedMarketing can begin to show results in about a month.
Brand Identity Discipline
Local Messaging Relevance and Market Message Retention
“Brand Police” Costs
Sales Alignment And Co-Responsibility For Brand Message
Enforcement Of Messaging Approvals
Accountability For Messaging And Results
Graphic Department Or Agency Costs
Speed And Precision In Executing Brand Strategy
Fast, Flawless, Consistent And Cost-Effective Execution Of Brand Strategy
Closer Ties Between Global Brand Strategy And Localized Brand Execution
More Cost Effective Co-Branding Techniques
Manage multiple facilities’ printing requirements centrally.
Save money through volume purchasing.
Control the look, style, and quality of your company’s printed communications.
In 2000, Bell Litho, Inc. began creating Internet applications that evolved into products. The BLIS division was established to focus on communications made possible by Internet technology, Software-as-a-Service and cloud computing. We are premier system software developers and providers.
The company’s expertise in Online Publishing Portal, Brand Workflow/Strategy, Brand Compliance/Field Targeted Marketing, and Web-To-Print solutions have become the foundation of BLIS (Bell Litho Internet Solutions), The Technology Division of Bell Litho, Inc.
BLIS builds on the reputations and business that Bell Litho has created.
BLIS produces and supports commercial products.
BLIS builds on Bell’s heritage as both CUSTOMER CENTRIC and TECHNOLOGY FLUENT.
BLIS improves Bell’s customer service by offering speedy and flexible access to printing and other services
BLIS is a division of Bell Litho, Inc., a privately held company in Elk Grove Village, IL.
Tim Bellagamba, Founderof BLIS, is a technology visionary and print executive. Tim developed BLIS through insights gained in the customer service experience at Bell Litho, where he has worked since graduating in from Drake University in 1978. Tim has been granted four US patents.
Mike Marsek, CTO of BLIS, has been in IT for the printing industry since 1992, and joined Bell and BLIS in 1996.
Josh Kiem, Marketing Director, has been with BLIS since 2010. He was a wireless pioneer in marketing and strategy at Motorola Consumer Products for over 25 years. He received his BS in Operations Research/Industrial Engineering from Cornell University in 1978, and graduated with high honors from Lake Forest Graduate School of Management in 2005 with an MBA. He also has been granted seven US patents.